Mme. Demorest

   Founded by the American Ellen Curtis in 1853, this company was the first commercial pattern company in the United States. Demorest's patterns were initially only offered in one size for women, men, and children, with no instructions on how to grade up or down. The periodicals Frank Leslie's Gazette of Fashions and Godey's Lady's Book were the first to sell these full-scale patterns in 1854, either through mail order or at retail as fold-out inserts in the magazines. Demorest was the first company to offer its own publication in 1860, Quarterly Mirror of Fashion, and later as Demorest's Monthly Magazine, which was the precursor to today's pattern catalog books, which feature a wide range of patterns shown on fashion models. Demorest was also the first pattern company to market patterns in envelopes by 1872. Mme. Demorest closed after Curtis's retirement in 1887.
   See also Petersen's Magazine.

Historical Dictionary of the Fashion Industry. .

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  • Demorest, Ellen Louise Curtis — ▪ American businesswoman née  Ellen Louise Curtis  born Nov. 15, 1824, Schuylerville, N.Y., U.S. died Aug. 10, 1898, New York, N.Y.       American businesswoman, widely credited with the invention of the mass produced paper pattern for clothing.… …   Universalium

  • William Jennings Demorest — (aka W. Jennings Demorest) (1822 1895), from New York City, was an American magazine publisher, national prohibition leader, and, in collaboration with his second wife, Ellen Demorest, nee Curtis, attained international success from his wife s… …   Wikipedia

  • Croly, Jane Cunningham — ▪ American journalist née  Jane Cunningham , pseudonym  Jennie June  born Dec. 19, 1829, Market Harborough, Leicestershire, Eng. died Dec. 23, 1901, New York, N.Y., U.S.       English born American journalist and clubwoman whose popular writings… …   Universalium

  • Butterick patterns —    A pattern company founded by Ebenezer Butterick (American) in 1863. Initially, he manufactured patterns for men s shirts and childrenswear, and added women s patterns by 1866. Butterick is credited with being the first pattern producer to… …   Historical Dictionary of the Fashion Industry

  • Chronology — 50,000 BCE The first prehistoric human, Cro Magnon man, learned to survive in cold climates by fashioning clothing out of animal skins, tree bark, and foliage. Paleolithic cave paintings such as those found in Lascaux, France, indicate that early …   Historical Dictionary of the Fashion Industry

  • Pattern —    A pattern is a two dimensional diagram of a garment drafted by a patternmaker that is subsequently cut and sewn in fabric. The history of patternmaking can be traced as far back as the thirteenth century with the introduction of form fitting… …   Historical Dictionary of the Fashion Industry

  • Petersen's Magazine —    A fashion periodical that offered trends and patterns in the United States during the 1800s.    See also Mme. Demorest …   Historical Dictionary of the Fashion Industry

  • Pattern (sewing) — In sewing and fashion design, a pattern is an original garment from which other garments of a similar style are copied, or the paper or cardboard templates from which the parts of a garment are traced onto fabric before cutting out and assembling …   Wikipedia

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